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Conversion Rate Optimization

Conversion Analytics

A Conversion is when a web visitor takes a specific action on your landing page or website, such as buy, call, register or sign up. Conversion rate optimization is the science behind the art of getting a higher percentage of your visitors to take a specific action and become a lead or customer. The focus is on conversion as the core metric when optimizing a particular page.

LEAD offers a proven Conversion rate optimization (CRO) strategy to boost sales and improve your profit margins. Our CRO process involves working closely with you to analyze how users move through your site, what actions they take, what’s stopping them from completing your goals and offering solutions to address your pain point. We use Conversion Rate Optimization and On-Site Optimization to make the most of your SEO.

Our CRO Consulting includes Market Research, GAP and Behavioural Funnel Analysis, Landing Page Reviews, Customer Psychograms, Value Proposition, Customer Journey Polls, Revenue Modelling, and A/B Testing.

Benefits of CRO

  • Improved customer insights: Conversion rate optimization helps you better understand your key audience and find what messaging works best for them.
  • Greater ROI:It helps in getting you more conversions without bringing in more potential customers.
  • Superior user experience: CRO is the study of what works on your site. Using what works and expanding on it, makes for a better user experience.
  • Enhanced trust: For a user to share their credit card, email, or any personal information, they have to genuinely trust your site. CRO helps to make your website professional, courteous, and answers all of your customers’ questions

Our Conversion Rate Optimization Services

As a LEAD client, you will get a comprehensive CRO service for best results

  • We gather data, by Tracking user experience or UX tracking: Installing a tracking software helps in gathering user information which we then analyze user behavior, how they interact with your website.
  • We use both Analytics and People method to analyze the data collected.
  • We will perform A/B/n Split and Multivariate tests to statistically show you how you benefit by tweaking your website for maximum conversions.
  • Our monthly reports charts the progress of your online business campaign. We will provide all the necessary information that you would need to boost your revenue.

The key to our successful optimization is that we know where, what to optimize, and who to optimize for.

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