Is Your Mobile-Friendly Ecommerce Store Ready?
More than 3.5 billion people & across the world have access to the internet. Out of that, more than 50% browse websites using their mobile devices. By the year 2021, 54% of all online sales are expected to be mobile ecommerce sales. Staggering, isn’t it?
With such high internet penetration and usage, websites across the globe have no choice but to become mobile-friendly. Mobile friendliness of websites is fast becoming even more important than SEO. This level of mobile access is in fact a positive thing for businesses, provided you equip yourself and your website to be mobile-friendly.
Is your current ecommerce website mobile-friendly?
Here are some of the factors that will help you decide whether your website is mobile-friendly.
Is your site design responsive? Responsive designs resize the pages depending the dimensions of the browser you use to visit the website. Responsiveness will also help with the page load speed.
In an adaptive web design, the server detects the device that the user is sending the request from and delivers a tailor-made experience for each device.
Are your CTAs placed correctly on the website? In addition to having a well-designed website, it is also important to ensure that the CTAs are placements are optimized for user experience and action.
Arrangement of content
Remember that on mobile screens there isn’t enough real estate to cram all the information that you want about the website. You have to be selective about the content that you show in the little space available.
If you do not have a mobile-friendly website you will start noticing a sharp decrease in overall traffic. Higher bounce rates, lower ranking in organic search results, poor user experience, and decreasing revenue can also be expected.
How can you make your website mobile-friendly?
Even if you do not have a mobile-friendly website now, it’s not too late. You can easily transform your ecommerce store into a mobile-friendly one with the following steps.
Option 1: Use a mobile-friendly plugin
There are literally thousands of WooCommerce mobile-friendly themes available in the marketplace. You can easily select one of the eCommerce themes and convert your website into a mobile-friendly one.
This is the fastest and easiest solution, but has a minor drawback. Your mobile layout might differ from your actual existing website layout because you are limited to selecting only the available themes from the marketplace. If you are able to find a theme that closely matches your current website’s look and feel, nothing like it. Else, if the mobile layout differs starkly from that of the desktop layout, there is a chance that it might confuse your visitors.
However, for businesses with time and money constraints, choosing the best plugin may be the best option forward. Here are some mobile-friendly themes you could take a look at.
Option 2: Redesigning the website
This is a long-term approach which will take time but is worth the effort. A website with a consistent theme and layout in whatever browser sizes or devices will significantly enhance the user experience. Bounce rates will drop because the website that the user sees will be customized for their device.
When completely redesigning, also make sure that the page load speed is optimized. Your page should not take more than 4 seconds to load. The higher the page load time, the higher will be your bounce rate because nobody wants to stick around waiting for a slow page to load.
With the increasing number of mobile users, it may also make sense for you to ultimately consider a mobile app for your ecommerce store. This could be in addition to having a mobile-friendly website. Mobile apps work well and users don’t have to open their browser to go to your website, they can open the app directly. If you have a good number of customers, having a mobile app is probably a good idea.
The disadvantage of mobile apps is that you would have to develop different versions for each platform. For Android and iPhone users, you would have to serve two different versions of the same app. The good thing is that there are hybrid mobile apps that can be served on any platform, and many other easy to build and deploy options in mobile app technologies.
While mobile apps are a great idea especially for well-established ecommerce store, everyone must have a mobile-friendly website in order to rank high in search results and to cater to the user experience of all the people who are likely to visit your website on their mobile device.